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Enrichments & Credits — Complete Guide

Enrichments in Lead Explorer let you unlock deeper intelligence on any person or company beyond what's visible in search results. Search and filtering are always free — enrichments are paid using credits from your SalesTarget.ai plan.

How Credits Work

  • Search & Preview is free — you can filter, search, and view basic profile details without spending any credits.

  • Credits are spent when you enrich — unlocking contact details or deeper company intelligence costs credits per enrichment action.

  • Credits stack per action — if you enrich a contact for both email and phone, you spend 2 + 5 = 7 credits for that profile.

  • Your credit balance is always visible at the top right of the screen.

  • Credits reset based on your billing cycle.

Tip: Only enrich leads that have already passed your qualification filters. This way you spend credits exclusively on prospects worth pursuing.

What's Free in Search

When you run a People Search or Company Search, the following information is always visible for free — no credits required:

People Search — Free Preview

  • Full Name

  • Job Title

  • Seniority Level

  • Department

  • Location (Country, State / Region, City)

  • Company Name

  • Industry

  • Company Size

  • Company Revenue

Company Search — Free Preview

  • Company Name

  • Industry

  • Company Size

  • Company Revenue

  • Company Domain

  • Location

Everything beyond this — contact details, tech stack, intent data, and other intelligence — requires an enrichment action.

People Enrichments

📧 Email Address — 2 Credits

Unlocks the professional work email address for the individual. SalesTarget.ai only returns an email when a verified, valid address is found — if no verified email exists for that profile, nothing is shown and no credits are charged.

Best for: Cold email outreach, CRM contact creation, any workflow where a verified email is required.

📞 Phone Number — 5 Credits

Unlocks the direct phone number or mobile number for the individual. Where available, SalesTarget.ai returns a direct dial rather than a company switchboard number.

Best for: Sales calls, SMS outreach, dialer campaigns via SalesTarget.ai CRM.

👤 Professional Profile (Contact & Workplace) — 1 Credit

Unlocks an enriched professional summary for the individual including:

  • Current and past job titles

  • Employment history

  • Company details tied to each role

  • Professional background

Best for: Understanding a prospect's career path before a call, personalizing outreach with relevant context.

🌐 Individual's Social Media Presence — 5 Credits

Unlocks the individual's social media profiles across platforms including LinkedIn, Twitter/X, and other available networks.

Best for: LinkedIn outreach campaigns, social selling, research before a meeting or call.

Company Enrichments

🏢 Firmographics (Size, Revenue, Industry) — 1 Credit

Unlocks structured company-level demographic data:

  • Exact employee count

  • Annual revenue range

  • Industry and sub-industry classification

  • Company type (private, public, non-profit)

  • Headquarters location

Best for: ICP qualification, account scoring, filtering accounts by size and revenue before outreach.

💻 Tech Stack — 2 Credits

Unlocks a full breakdown of the software tools, SaaS platforms, and infrastructure the company is currently using — sourced across 50+ data providers. Categories include CRM, marketing automation, customer support, analytics, cloud infrastructure, communication tools, and more.

Best for: Competitive targeting, complementary tool targeting, disqualifying companies whose stack is incompatible with your product.

💰 Funding & Acquisitions — 1 Credit

Unlocks the company's funding history and M&A activity:

  • Total funding raised

  • Funding rounds (Seed, Series A/B/C, etc.)

  • Lead investors

  • Acquisition history (companies acquired or being acquired)

Best for: Identifying companies with fresh capital and budget for new tools, triggering outreach after a new funding announcement.

📊 Website Traffic — 2 Credits

Unlocks estimated monthly website traffic data for the company including:

  • Monthly visitor estimates

  • Traffic trends (growing or declining)

  • Top traffic sources

  • Geographic breakdown of visitors

Best for: Qualifying e-commerce or SaaS companies by digital footprint, identifying high-growth businesses before outreach.

⭐ Employee Ratings — 2 Credits

Unlocks aggregated employee review data for the company from platforms like Glassdoor and similar sources:

  • Overall company rating

  • Culture & values score

  • Work-life balance score

  • Management score

  • Growth & opportunity score

Best for: Understanding company culture before a pitch, identifying companies with high turnover (a signal for HR and recruitment tools).

🎯 Intent Data (Bombora) — 2 Credits

Unlocks Bombora's B2B intent signals for the company — showing which topics they are actively researching right now across thousands of B2B content platforms. Returns active intent topics, intent score per topic (0–100), and a surge indicator (whether activity has spiked recently).

Intent Score

What it means

70–100

Strong surge — company is very actively researching this topic

40–69

Moderate interest — topic is on their radar

Below 40

Low activity — weak intent signal

Best for: Timing outreach to when a company is in an active buying cycle for your category.

📈 Workforce Trends — 2 Credits

Unlocks headcount growth and hiring trend data for the company:

  • Historical headcount changes over time

  • Department-level hiring activity

  • Roles currently being hired for

  • Growth rate (fast-growing vs. contracting)

Best for: Identifying scaling companies before outreach, triggering campaigns around rapid hiring as a buying signal.

💹 Financial Metrics — 1 Credit (Public Companies Only)

Unlocks publicly reported financial data for listed companies:

  • Annual and quarterly revenue

  • Revenue growth rate

  • Gross margin

  • Operating income / EBITDA

  • Market capitalization

Best for: Qualifying and prioritizing enterprise accounts, building financial context before an executive meeting.

⚠️ Business Challenges — 2 Credits (Public Companies Only)

Unlocks AI-synthesized insights into the key challenges the company has publicly disclosed or signaled — drawn from earnings calls, press releases, and public filings.

Best for: Crafting highly personalized outreach that speaks directly to a company's stated pain points.

🏆 Competitive Landscape — 2 Credits (Public Companies Only)

Unlocks a view of the company's competitive environment including:

  • Key competitors

  • Market positioning

  • Competitive strengths and weaknesses mentioned in public sources

Best for: Understanding how a company sees itself in its market, shaping your pitch around competitive differentiation.

💡 Strategic Insights — 2 Credits (Public Companies Only)

Unlocks AI-synthesized strategic priorities for the company based on public disclosures — including growth initiatives, expansion plans, and key focus areas stated by leadership.

Best for: Executive-level outreach, aligning your product's value to the company's stated strategic direction.

📱 Company Social Media Presence — 2 Credits

Unlocks the company's social media profiles and activity summary across platforms such as LinkedIn, Twitter/X, Facebook, Instagram, and YouTube.

Best for: Social selling research, understanding a company's brand voice before outreach, verifying company legitimacy.

🔍 Website Keyword Search — 1 Credit

Unlocks the keywords a company's website is ranking for or targeting — giving you insight into their messaging, SEO strategy, and the topics they are positioning around.

Best for: Understanding a company's product positioning, identifying keyword-based opportunities for a pitch angle.

🔄 Website Content Changes — 2 Credits

Unlocks a log of significant changes detected on the company's website — such as new pages added, messaging changes, product updates, or pricing page modifications.

Best for: Triggering outreach when a company updates their pricing page, launches a new product page, or changes their positioning.

🏗️ Company Hierarchy — 2 Credits

Unlocks the company's organizational structure including:

  • Parent company and subsidiaries

  • Related entities and sister companies

  • Geographic office structure

Best for: Enterprise selling, understanding decision-making structures, identifying the right entity to target within a large corporate group.

🌐 Webstack (BuiltWith) — 2 Credits

Unlocks the specific technologies detected on the company's website — powered by BuiltWith's dedicated website scanner. This covers:

  • CMS / website platform (WordPress, Webflow, Shopify, etc.)

  • Analytics and tracking tools

  • Advertising pixels

  • Live chat and support tools

  • Payment gateways

  • CDN and hosting providers

Best for: Targeting companies using a specific website technology that your product integrates with or competes against.

🔁 Lookalike Companies — 5 Credits

Unlocks a list of companies that are similar to a selected company — based on industry, size, tech stack, revenue, and other firmographic attributes. This lets you instantly expand your target list by finding more companies that match a profile you already know is a good fit.

Best for: Scaling your ICP list quickly, finding new accounts that mirror your best existing customers.

Credits Summary

People Enrichments

Enrichment

Credits

Email Address

2 Cr

Phone Number

5 Cr

Professional Profile (Contact & Workplace)

1 Cr

Individual's Social Media Presence

5 Cr

Company Enrichments

Enrichment

Credits

Firmographics (Size, Revenue, Industry)

1 Cr

Tech Stack

2 Cr

Funding & Acquisitions

1 Cr

Website Traffic

2 Cr

Employee Ratings

2 Cr

Intent Data (Bombora)

2 Cr

Workforce Trends

2 Cr

Financial Metrics (Public Companies)

1 Cr

Business Challenges (Public Companies)

2 Cr

Competitive Landscape (Public Companies)

2 Cr

Strategic Insights (Public Companies)

2 Cr

Company Social Media Presence

2 Cr

Website Keyword Search

1 Cr

Website Content Changes

2 Cr

Company Hierarchy

2 Cr

Webstack (BuiltWith)

2 Cr

Lookalike Companies

5 Cr

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