Enrichments in Lead Explorer let you unlock deeper intelligence on any person or company beyond what's visible in search results. Search and filtering are always free — enrichments are paid using credits from your SalesTarget.ai plan.
How Credits Work
Search & Preview is free — you can filter, search, and view basic profile details without spending any credits.
Credits are spent when you enrich — unlocking contact details or deeper company intelligence costs credits per enrichment action.
Credits stack per action — if you enrich a contact for both email and phone, you spend 2 + 5 = 7 credits for that profile.
Your credit balance is always visible at the top right of the screen.
Credits reset based on your billing cycle.
Tip: Only enrich leads that have already passed your qualification filters. This way you spend credits exclusively on prospects worth pursuing.
What's Free in Search
When you run a People Search or Company Search, the following information is always visible for free — no credits required:
People Search — Free Preview
Full Name
Job Title
Seniority Level
Department
Location (Country, State / Region, City)
Company Name
Industry
Company Size
Company Revenue
Company Search — Free Preview
Company Name
Industry
Company Size
Company Revenue
Company Domain
Location
Everything beyond this — contact details, tech stack, intent data, and other intelligence — requires an enrichment action.
People Enrichments
📧 Email Address — 2 Credits
Unlocks the professional work email address for the individual. SalesTarget.ai only returns an email when a verified, valid address is found — if no verified email exists for that profile, nothing is shown and no credits are charged.
Best for: Cold email outreach, CRM contact creation, any workflow where a verified email is required.
📞 Phone Number — 5 Credits
Unlocks the direct phone number or mobile number for the individual. Where available, SalesTarget.ai returns a direct dial rather than a company switchboard number.
Best for: Sales calls, SMS outreach, dialer campaigns via SalesTarget.ai CRM.
👤 Professional Profile (Contact & Workplace) — 1 Credit
Unlocks an enriched professional summary for the individual including:
Current and past job titles
Employment history
Company details tied to each role
Professional background
Best for: Understanding a prospect's career path before a call, personalizing outreach with relevant context.
🌐 Individual's Social Media Presence — 5 Credits
Unlocks the individual's social media profiles across platforms including LinkedIn, Twitter/X, and other available networks.
Best for: LinkedIn outreach campaigns, social selling, research before a meeting or call.
Company Enrichments
🏢 Firmographics (Size, Revenue, Industry) — 1 Credit
Unlocks structured company-level demographic data:
Exact employee count
Annual revenue range
Industry and sub-industry classification
Company type (private, public, non-profit)
Headquarters location
Best for: ICP qualification, account scoring, filtering accounts by size and revenue before outreach.
💻 Tech Stack — 2 Credits
Unlocks a full breakdown of the software tools, SaaS platforms, and infrastructure the company is currently using — sourced across 50+ data providers. Categories include CRM, marketing automation, customer support, analytics, cloud infrastructure, communication tools, and more.
Best for: Competitive targeting, complementary tool targeting, disqualifying companies whose stack is incompatible with your product.
💰 Funding & Acquisitions — 1 Credit
Unlocks the company's funding history and M&A activity:
Total funding raised
Funding rounds (Seed, Series A/B/C, etc.)
Lead investors
Acquisition history (companies acquired or being acquired)
Best for: Identifying companies with fresh capital and budget for new tools, triggering outreach after a new funding announcement.
📊 Website Traffic — 2 Credits
Unlocks estimated monthly website traffic data for the company including:
Monthly visitor estimates
Traffic trends (growing or declining)
Top traffic sources
Geographic breakdown of visitors
Best for: Qualifying e-commerce or SaaS companies by digital footprint, identifying high-growth businesses before outreach.
⭐ Employee Ratings — 2 Credits
Unlocks aggregated employee review data for the company from platforms like Glassdoor and similar sources:
Overall company rating
Culture & values score
Work-life balance score
Management score
Growth & opportunity score
Best for: Understanding company culture before a pitch, identifying companies with high turnover (a signal for HR and recruitment tools).
🎯 Intent Data (Bombora) — 2 Credits
Unlocks Bombora's B2B intent signals for the company — showing which topics they are actively researching right now across thousands of B2B content platforms. Returns active intent topics, intent score per topic (0–100), and a surge indicator (whether activity has spiked recently).
Intent Score | What it means |
70–100 | Strong surge — company is very actively researching this topic |
40–69 | Moderate interest — topic is on their radar |
Below 40 | Low activity — weak intent signal |
Best for: Timing outreach to when a company is in an active buying cycle for your category.
📈 Workforce Trends — 2 Credits
Unlocks headcount growth and hiring trend data for the company:
Historical headcount changes over time
Department-level hiring activity
Roles currently being hired for
Growth rate (fast-growing vs. contracting)
Best for: Identifying scaling companies before outreach, triggering campaigns around rapid hiring as a buying signal.
💹 Financial Metrics — 1 Credit (Public Companies Only)
Unlocks publicly reported financial data for listed companies:
Annual and quarterly revenue
Revenue growth rate
Gross margin
Operating income / EBITDA
Market capitalization
Best for: Qualifying and prioritizing enterprise accounts, building financial context before an executive meeting.
⚠️ Business Challenges — 2 Credits (Public Companies Only)
Unlocks AI-synthesized insights into the key challenges the company has publicly disclosed or signaled — drawn from earnings calls, press releases, and public filings.
Best for: Crafting highly personalized outreach that speaks directly to a company's stated pain points.
🏆 Competitive Landscape — 2 Credits (Public Companies Only)
Unlocks a view of the company's competitive environment including:
Key competitors
Market positioning
Competitive strengths and weaknesses mentioned in public sources
Best for: Understanding how a company sees itself in its market, shaping your pitch around competitive differentiation.
💡 Strategic Insights — 2 Credits (Public Companies Only)
Unlocks AI-synthesized strategic priorities for the company based on public disclosures — including growth initiatives, expansion plans, and key focus areas stated by leadership.
Best for: Executive-level outreach, aligning your product's value to the company's stated strategic direction.
📱 Company Social Media Presence — 2 Credits
Unlocks the company's social media profiles and activity summary across platforms such as LinkedIn, Twitter/X, Facebook, Instagram, and YouTube.
Best for: Social selling research, understanding a company's brand voice before outreach, verifying company legitimacy.
🔍 Website Keyword Search — 1 Credit
Unlocks the keywords a company's website is ranking for or targeting — giving you insight into their messaging, SEO strategy, and the topics they are positioning around.
Best for: Understanding a company's product positioning, identifying keyword-based opportunities for a pitch angle.
🔄 Website Content Changes — 2 Credits
Unlocks a log of significant changes detected on the company's website — such as new pages added, messaging changes, product updates, or pricing page modifications.
Best for: Triggering outreach when a company updates their pricing page, launches a new product page, or changes their positioning.
🏗️ Company Hierarchy — 2 Credits
Unlocks the company's organizational structure including:
Parent company and subsidiaries
Related entities and sister companies
Geographic office structure
Best for: Enterprise selling, understanding decision-making structures, identifying the right entity to target within a large corporate group.
🌐 Webstack (BuiltWith) — 2 Credits
Unlocks the specific technologies detected on the company's website — powered by BuiltWith's dedicated website scanner. This covers:
CMS / website platform (WordPress, Webflow, Shopify, etc.)
Analytics and tracking tools
Advertising pixels
Live chat and support tools
Payment gateways
CDN and hosting providers
Best for: Targeting companies using a specific website technology that your product integrates with or competes against.
🔁 Lookalike Companies — 5 Credits
Unlocks a list of companies that are similar to a selected company — based on industry, size, tech stack, revenue, and other firmographic attributes. This lets you instantly expand your target list by finding more companies that match a profile you already know is a good fit.
Best for: Scaling your ICP list quickly, finding new accounts that mirror your best existing customers.
Credits Summary
People Enrichments
Enrichment | Credits |
Email Address | 2 Cr |
Phone Number | 5 Cr |
Professional Profile (Contact & Workplace) | 1 Cr |
Individual's Social Media Presence | 5 Cr |
Company Enrichments
Enrichment | Credits |
Firmographics (Size, Revenue, Industry) | 1 Cr |
Tech Stack | 2 Cr |
Funding & Acquisitions | 1 Cr |
Website Traffic | 2 Cr |
Employee Ratings | 2 Cr |
Intent Data (Bombora) | 2 Cr |
Workforce Trends | 2 Cr |
Financial Metrics (Public Companies) | 1 Cr |
Business Challenges (Public Companies) | 2 Cr |
Competitive Landscape (Public Companies) | 2 Cr |
Strategic Insights (Public Companies) | 2 Cr |
Company Social Media Presence | 2 Cr |
Website Keyword Search | 1 Cr |
Website Content Changes | 2 Cr |
Company Hierarchy | 2 Cr |
Webstack (BuiltWith) | 2 Cr |
Lookalike Companies | 5 Cr |