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What is Cold Email Outreach?

Cold Email Outreach is SalesTarget.ai's built-in email campaign tool designed to help sales and marketing teams send personalized, automated email sequences to prospects at scale — without ever leaving the platform.

What it lets you do

  • Send automated email sequences to hundreds or thousands of prospects

  • Personalize every email using the lead data you've enriched in Lead Explorer

  • Follow up automatically without manual effort — if a prospect doesn't reply, the next email sends on its own

  • Warm up your inbox so your emails land in the primary inbox, not spam

  • Rotate across multiple sender accounts to protect deliverability as you scale

  • Test subject lines and email copy with A/B testing to find what works

  • Validate emails before sending to reduce bounce rates

  • Write emails faster with AI-powered writing assistance

How it fits into SalesTarget.ai

Cold Email Outreach sits right after Lead Explorer in your workflow:

  1. Find leads in Lead Explorer using filters

  2. Enrich them to get verified email addresses

  3. Send leads to Cold Email Outreach — directly from your list

  4. Launch a sequence and let automation handle the follow-ups

How Sending Works

SalesTarget.ai gives you two ways to send cold emails:

Option

How it works

Best for

Connect your own account

Link your Gmail, Outlook, or custom SMTP account

Teams who want full control over their sender identity

SalesTarget.ai sending infrastructure

Use SalesTarget.ai's built-in email infrastructure

Teams who want to get started without connecting accounts

You can also use Inbox Rotation to spread sending volume across multiple connected accounts — protecting your sender reputation as you scale.

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