An email sequence is a series of automated emails sent to a prospect over a set period of time. Instead of sending a single cold email and hoping for a reply, a sequence keeps you in front of the prospect with well-timed follow-ups — all running automatically without any manual effort.
Step 1: Go to Cold Email Outreach
Log in to your SalesTarget.ai account.
From the left sidebar, click Cold Email Outreach.
Click Campaigns → New Campaign.
Step 2: Name Your Campaign
Enter a clear campaign name (e.g., "SaaS CTOs – US – April 2026").
Select the sending account you want to use for this campaign.
Click Next.
Step 3: Add Your Leads
Choose how you want to add leads to this campaign:
From Lead Explorer — select a saved list directly
Import a CSV — upload a file with your lead data
Add manually — enter individual contacts
Then map the columns from your lead data to the campaign fields (First Name, Email, Company, etc.) and click Next.
Step 4: Build Your Email Sequence
Add Your First Email (Step 1)
Click Add Step → Email.
Write your Subject Line.
Write your Email Body — use personalization tags to make it feel 1-to-1 (e.g.,
{{first_name}},{{company_name}}).Set the Send Delay — for the first email, this is Day 1.
Add Follow-up Emails
Click Add Step → Email again to add a follow-up.
Write a follow-up email — shorter than the first, referencing the previous message.
Set the delay — e.g., send 3 days after the previous step.
Repeat to add as many follow-up steps as needed.
Recommended sequence structure:
Email 1 (Day 1): Introduction — who you are and why you're reaching out
Email 2 (Day 3): Value add — share a relevant insight, case study, or resource
Email 3 (Day 7): Soft ask — a low-friction call to action
Email 4 (Day 14): Final follow-up — close the loop professionally
Step 5: Configure Sequence Settings
Setting | What it controls |
Send days | Which days of the week emails are sent (e.g., Monday–Friday only) |
Send time window | The time range emails are sent within (e.g., 9am–5pm in recipient's timezone) |
Stop on reply | Automatically stops the sequence when a prospect replies — always recommended |
Stop on out-of-office | Pauses the sequence if an out-of-office reply is detected |
Daily sending limit | Max emails sent per day from this campaign |
Step 6: Review and Launch
Click Review to see a full summary of your campaign — leads, sequence steps, and settings.
Check that your sending account is correctly selected.
Choose to Launch Now or Schedule for Later (set a specific date and time).
Click Launch Campaign.