Follow-up automation in Cold Email Outreach ensures that prospects who don't respond to your first email automatically receive subsequent emails — without you having to track who replied and manually decide who to follow up with.
How Follow-up Automation Works
When a prospect is enrolled in a sequence, SalesTarget.ai monitors their status after each email is sent:
If they reply → the sequence stops automatically. No further emails are sent.
If they don't reply → the next follow-up email sends after the delay you've configured.
If they unsubscribe → they are removed from the sequence immediately and added to your suppression list.
Setting Up Follow-up Steps in a Sequence
Go to Cold Email Outreach → Campaigns and open your campaign.
Click Edit Sequence.
After your first email step, click Add Step → Email.
Write your follow-up email.
Set the delay — the number of days after the previous step before this email sends.
Repeat for each additional follow-up.
Configuring Follow-up Behaviour
Setting | Description |
Send as reply | Sends the follow-up as a reply in the same email thread — keeps context visible to the prospect |
New subject line | Sends the follow-up as a fresh email — useful for re-engaging with a different angle |
Delay (days) | How many days after the previous step before this email fires |
Send only on working days | Skips weekends so emails land on business days only |
Recommendation: Set follow-ups to Send as reply in the same thread. This keeps the conversation context intact and often gets higher reply rates than a standalone email.
Conditions — Smarter Follow-up Logic
Condition | What it does |
Opened but didn't reply | Only sends the follow-up if the prospect opened the previous email but didn't respond |
Did not open | Only sends if the prospect hasn't opened the previous email at all — useful for re-engagement with a new subject line |
Clicked a link | Triggers when a prospect clicked a link in the previous email — useful for sending a more targeted follow-up |
To add a condition: click on a follow-up step in the sequence builder → click Add Condition → select the condition → Save the step.
Automatic Stop Triggers
SalesTarget.ai automatically stops a prospect's sequence when any of the following happen:
The prospect replies to any email in the sequence
The prospect unsubscribes via the unsubscribe link
The email bounces (hard bounce)
An out-of-office reply is detected (sequence pauses until the return date if detected)
You do not need to configure these — they are active by default for all campaigns.