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How to Use AI Sequences

AI Sequences is the first engine in SalesTarget.ai's AI Outreach Suite. It automatically generates a complete, multi-step cold email outreach flow — including subject lines, email copy, follow-up messages, and calls to action — in seconds. Instead of planning and writing every step manually, you describe your campaign goal and the AI builds the entire sequence structure for you, ready to launch.

What AI Sequences Generates

  • Campaign step structure — how many emails to send and the delay between each

  • Subject lines — for every step in the sequence

  • Email body copy — tailored to your audience, tone, and goal

  • Follow-up messages — progressively shorter and differently angled from the first

  • Calls to action — appropriate for each stage of the sequence (e.g., soft opener on step 1, direct ask on step 3)

Step 1: Open AI Sequences

  1. Go to Cold Email Outreach from the left sidebar.

  2. Click Campaigns → New Campaign.

  3. After naming your campaign and adding your leads, click Build Sequence with AI in the sequence builder.

  4. The AI Sequences panel will open.

Step 2: Describe Your Campaign

Field

Example

Your product / service

"A B2B lead generation and outreach automation platform"

Target audience

"Head of Sales and VP of Sales at SaaS companies with 50–500 employees"

Primary goal

"Book a discovery call"

Tone

Casual / Professional / Direct / Consultative

Key value proposition

"Helps sales teams book 3x more meetings without adding headcount"

Number of steps

How many emails in the sequence (e.g., 4 steps over 14 days)

Step 3: Generate the Sequence

  1. Click Generate Sequence.

  2. AI Sequences will produce all steps simultaneously — typically within a few seconds.

  3. You will see the full sequence laid out in the sequence builder — each email step with its subject line and body, suggested delays between steps, and CTAs for each step.

Step 4: Review and Edit

Review every step before launching:

  • Read each email out loud — does it sound like something you'd genuinely send?

  • Check personalization variables — make sure {{first_name}} and {{company_name}} are placed naturally

  • Adjust the tone if needed — add your own voice to any step that feels too generic

  • Modify delays — change the timing between steps to match your outreach cadence

Step 5: Launch

  1. Click Review to confirm leads, steps, and sending settings.

  2. Click Launch Campaign or Schedule for Later.

Regenerating or Adjusting the Sequence

If the first output isn't quite right:

  • Click Regenerate to get a completely fresh sequence based on the same inputs

  • Click Edit Inputs to adjust your campaign description and regenerate with updated context

  • Edit individual steps manually without regenerating the rest

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