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How to Manage Unsubscribes

Unsubscribe management in SalesTarget.ai ensures that prospects who opt out of your emails are automatically removed from your campaigns and never contacted again. This keeps your outreach compliant, protects your sender reputation, and maintains trust with your audience.

How Unsubscribes Work in SalesTarget.ai

Every email sent through Cold Email Outreach includes an unsubscribe link by default. When a prospect clicks it:

  1. They are immediately removed from the active campaign

  2. Their email address is added to your Suppression List

  3. All future campaigns will automatically skip anyone on the suppression list — no manual action needed

This process is fully automatic. You do not need to manually manage opt-outs.

Customize the Unsubscribe Link Text

  1. Go to Cold Email Outreach → Settings → Unsubscribe Settings.

  2. Under Link Text, edit the default text (e.g., "Unsubscribe" → "Opt out of emails").

  3. Click Save.

Important: The unsubscribe link cannot be removed from emails. It is required to maintain compliance with CAN-SPAM and GDPR.

Viewing and Managing Your Suppression List

  1. Go to Cold Email Outreach → Suppression List.

  2. You'll see all suppressed email addresses along with: the date they unsubscribed, which campaign triggered the unsubscribe, and whether they were manually added or opted out via link.

Manually Add Addresses to the Suppression List

  1. Go to Suppression List → Add Manually.

  2. Enter the email address or paste a list of addresses.

  3. Click Add to Suppression List.

Import a Suppression List

  1. Go to Suppression List → Import.

  2. Upload a CSV with the email addresses to suppress.

  3. Click Import. All imported addresses will be suppressed from all future campaigns immediately.

Suppression at the Domain Level

  1. Go to Suppression List → Domain Suppression.

  2. Enter the domain you want to suppress (e.g., acmecorp.com).

  3. Click Add Domain. All email addresses at that domain will be excluded from future campaigns.

Compliance Note

SalesTarget.ai's unsubscribe system is designed to support compliance with major email regulations:

  • CAN-SPAM (US) — Requires a clear opt-out mechanism in every commercial email

  • GDPR (EU) — Requires that consent can be withdrawn at any time

  • CASL (Canada) — Requires an unsubscribe mechanism and prompt removal upon request

SalesTarget.ai processes unsubscribes immediately — there is no delay between a prospect opting out and being removed from active sequences.

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