The Analytics dashboard in Cold Email Outreach gives you a real-time view of how your campaigns are performing. Understanding these metrics helps you identify what's working, what needs improvement, and where to focus your optimization efforts.
Accessing Your Analytics
Go to Cold Email Outreach from the left sidebar.
Click Analytics for overall performance across all campaigns — or open a specific campaign and click the Analytics tab for campaign-level data.
Key Metrics Explained
📤 Emails Sent
The total number of emails successfully sent from your campaign, across all steps and all sending accounts.
📬 Delivery Rate
The percentage of sent emails that were successfully delivered to the recipient's inbox (not bounced).
Formula: Emails Delivered ÷ Emails Sent × 100
Benchmark | What it means |
Above 95% | Excellent deliverability |
90% – 95% | Good — minor issues to review |
Below 90% | Poor — check list quality and email validation |
📂 Open Rate
The percentage of delivered emails that were opened by the recipient.
Formula: Emails Opened ÷ Emails Delivered × 100
Benchmark | What it means |
Above 40% | Strong — your subject lines are working |
20% – 40% | Average — test new subject lines |
Below 20% | Low — prioritize subject line A/B testing |
💬 Reply Rate
The percentage of delivered emails that received a reply — this is the most important metric for cold email.
Formula: Replies ÷ Emails Delivered × 100
Benchmark | What it means |
Above 5% | Excellent — your messaging and targeting are strong |
2% – 5% | Good — solid performance for cold outreach |
Below 2% | Low — review your copy, targeting, or offer |
⛔ Bounce Rate
The percentage of emails that could not be delivered.
Hard bounces — invalid addresses. Remove these immediately.
Soft bounces — temporary issues (full inbox, server error). Monitor these.
Keep your bounce rate below 2%. Above this threshold, your sender reputation is at risk.
🚫 Unsubscribe Rate
The percentage of recipients who clicked the unsubscribe link. An unsubscribe rate below 0.5% is healthy. A spike in unsubscribes usually signals that your emails are reaching the wrong audience or the messaging is too aggressive.
Sequence Step Performance
For campaigns with multiple steps, you can view performance broken down by each email in the sequence:
Open a campaign and click the Analytics tab.
Scroll to the Sequence Performance section.
You'll see open rate, reply rate, and click rate for each individual step.
Campaign Comparison
Go to Analytics → Campaign Overview.
Select the campaigns you want to compare using the filter at the top.
View side-by-side metrics for each campaign.
Exporting Reports
Go to Analytics and apply your desired filters (date range, campaigns, etc.).
Click Export Report at the top right.
Download as CSV or PDF.