A LinkedIn campaign in SalesTarget.ai is a multi-step automated workflow that guides a prospect through a series of LinkedIn touchpoints — from a profile visit and follow, all the way through to a connection request and message sequence. This article walks you through setting up a campaign from start to finish.
Step 1: Go to LinkedIn Outreach
Log in to your SalesTarget.ai account.
From the left sidebar, click LinkedIn Outreach.
Click Campaigns → New Campaign.
Step 2: Name Your Campaign
Enter a clear campaign name (e.g., SaaS VP Sales – US – April 2026).
Confirm your connected LinkedIn account is selected as the sender.
Click Next.
Step 3: Add Your Leads
Choose how you want to add prospects to this campaign:
From Lead Explorer — select a saved list that includes LinkedIn profile URLs
Import a CSV — upload a file that includes LinkedIn profile URLs as a column
Paste LinkedIn URLs — manually paste a list of LinkedIn profile URLs
Important: LinkedIn Outreach requires a LinkedIn profile URL for each prospect. Make sure your leads have been enriched with LinkedIn URLs in Lead Explorer before adding them to a campaign.
Map the columns from your lead data to the campaign fields (First Name, Last Name, LinkedIn URL, Company, etc.) and click Next.
Step 4: Build Your Campaign Sequence
This is where you define the actions SalesTarget.ai will take for each prospect, and in what order. Think of it as a workflow — each step runs automatically, one after the other.
Available Campaign Steps
Step Type | What it does |
Profile Visit | Visits the prospect's LinkedIn profile — they get notified and may visit yours back |
Follow | Follows the prospect on LinkedIn |
Connection Request | Sends a connection request with an optional personalized note |
Message | Sends a direct LinkedIn message (to accepted connections) |
InMail | Sends a paid InMail message (no connection required) |
Post Like / Engage | Likes a recent post from the prospect |
Delay | Adds a waiting period between steps (e.g., wait 2 days before the next action) |
Recommended Campaign Flow for Cold Outreach
Day 1 → Profile Visit
Day 2 → Follow
Day 3 → Post Like (if they have a recent post)
Day 4 → Connection Request (with personalized note)
Day 7 → Message (after connection is accepted)
Day 10 → Follow-up Message (if no reply)
Day 14 → Final Follow-up Message
To build this:
Click Add Step and select the step type.
Configure each step (write message copy, set delays, add conditions).
Drag and drop steps to reorder them if needed.
Continue until your full sequence is built.
Step 5: Configure Campaign Settings
Setting | Description |
Active hours | Days and hours during which actions run (default: Mon–Fri, 8am–6pm) |
Stop on reply | Stops the sequence automatically when a prospect replies |
Stop on connection accepted | Skips steps that require connection if the prospect was already a connection |
Daily action limits | How many actions this campaign can perform per day |
Step 6: Review and Launch
Click Review to see a full summary — leads, sequence steps, and settings.
Check that your LinkedIn account is correctly connected.
Choose Launch Now or Schedule for Later.
Click Launch Campaign.
Your campaign is now live. SalesTarget.ai will work through your lead list, performing each action in sequence at natural, randomized intervals.
Monitoring Your Campaign
Once live, track progress from the Campaign Dashboard:
Total leads in campaign
Actions completed (visits, follows, connection requests sent, messages sent)
Connection acceptance rate
Reply rate
Leads who have completed the full sequence