Follow and Post Like automation in SalesTarget.ai lets you automatically follow prospects on LinkedIn and engage with their recent posts — creating additional warm touchpoints before you send a connection request or message. These subtle signals of genuine interest make your subsequent outreach feel far more natural and less intrusive.
Why Follows & Post Engagement Matter
Most cold outreach fails because it arrives with zero context — the prospect has no idea who you are. Follows and post likes solve this by building name recognition before the ask:
Following a prospect notifies them and puts your name in their activity feed
Liking their post sends them a notification and shows you're paying attention to their content
Together, these actions create a warm familiarity effect — by the time you send a connection request, you're no longer a complete stranger
Follow Automation
When a Follow step runs, SalesTarget.ai automatically follows the prospect's LinkedIn profile on your behalf. They receive a notification that you're now following them.
How to Add a Follow Step
Open your campaign in LinkedIn Outreach → Campaigns.
In the sequence builder, click Add Step → Follow.
Set the delay — recommended placement is Day 2, after a Profile Visit on Day 1.
Click Save Step.
SalesTarget.ai caps follow actions at 30–50 per day by default. You can adjust this under Settings → Safety Limits.
Post Like / Engage Automation
When a Post Like step runs, SalesTarget.ai visits the prospect's LinkedIn profile, finds their most recent post, and automatically likes it on your behalf. The prospect receives a notification that you engaged with their content.
How to Add a Post Like Step
In the sequence builder, click Add Step → Post Like / Engage.
Set the delay — recommended placement is Day 3, after a Profile Visit and Follow.
Configure the engagement settings:
Setting | Description |
Like most recent post | Likes the prospect's most recently published post |
Skip if no recent post | If the prospect hasn't posted in the last 30 days, skips this step and moves to the next |
Engage with articles too | Includes LinkedIn articles in addition to regular posts |
Click Save Step.
If the Skip if no recent post option is enabled and the prospect has no post in the last 30 days, SalesTarget.ai will skip the Post Like step and proceed to the next step in the sequence automatically — no manual intervention needed.
Recommended Sequence Using Both Actions
Day 1 → Profile Visit ← Silent view — gets you noticed
Day 2 → Follow ← Follow notification — your name appears again
Day 3 → Post Like ← Engagement notification — shows genuine interest
Day 4 → Connection Request ← Warm ask — they've seen you 3 times already
Day 7 → Message (if accepted) ← Conversation starts with a warm prospect
By stacking these touchpoints before any direct outreach, you create a multi-signal warm-up that dramatically improves connection and reply rates compared to cold, single-step outreach.
Tracking Follow & Engagement Activity
From the Campaign Dashboard, you can track:
Follows completed — total follows sent by the campaign
Post likes completed — total post engagements performed
Steps skipped — prospects who had no recent post and had the step skipped