The Best Campaign action identifies and displays your top performing campaign over the past 30 days — using a weighted scoring model that factors in multiple performance signals to give you a single, clear winner.
What It Does
Analyses all your campaigns from the past 30 days and scores them using a weighted performance model. The result is your single best performing campaign, displayed with a full performance breakdown so you know exactly what made it successful.
How to Use It
"What's my best performing campaign this month?"
"Show me my top campaign from the last 30 days"
"Which campaign has been the most effective recently?"
"What's been my best campaign?"
The Co-pilot returns the winning campaign along with its key performance metrics.
How the Scoring Works
The Best Campaign score is calculated using a weighted scoring model — not just a single metric like open rate. This means a campaign that performs consistently well across multiple metrics ranks higher than one that excels at just one thing.
Signal | Why it matters |
Reply Rate | The strongest indicator of genuine engagement and campaign effectiveness |
Open Rate | Shows how well your subject lines are performing |
Click Rate | Indicates content relevance and CTA effectiveness |
Delivery Rate | Reflects list quality and sender reputation |
Overall Engagement | Combined activity score across all signals |
What the Result Shows
After running the Best Campaign action, the Co-pilot displays:
Campaign name — the winning campaign
Score — the weighted performance score
Key metrics — open rate, reply rate, click rate, and emails sent for the period
Why it won — a brief summary of the signals that pushed it to the top
How to Use This Insight
Once you know your best campaign, replicate what's working:
Review the subject lines — copy the approach to other campaigns
Study the sequence structure — check how many steps it has and the timing between them
Look at the audience — identify what made this ICP particularly responsive
Duplicate the campaign — use it as a template for your next campaign targeting a similar audience
"Show me the sequence from my best campaign"
"Create a new campaign using the same structure as my top campaign"
Related Co-pilot Actions
Weekly Analytics | Get My Campaigns | Update Campaign Sequence