This is the full reference for what each enrichment gives you and what it costs.
How credit pricing works
Each enrichment type has a fixed price per lead. When you enrich in bulk, the cost is:
Price per enrichment × number of leads
So enriching 10 leads for both email and phone costs (2 + 5) × 10 = 70 credits.
Two rules always apply:
Already-enriched data is never charged again. Re-running an enrichment on a lead you've already unlocked costs nothing.
No data, no charge. If no verified result can be found for a lead, you aren't charged for that lead.
People enrichments
Enrichment | Credits | What you get |
Email Address | 2 | Verified work email address |
Phone Number | 5 | Direct phone and mobile number where available |
Professional Profile | 1 | Expanded professional and career details |
Individual's Social Media Presence | 5 | Recent LinkedIn activity — post count, average likes and comments, days since last post |
Company enrichments
Enrichment | Credits | What you get |
Firmographics | 1 | Size, revenue, industry, headquarters, description, locations |
Financial Metrics | 1 | Financial indicators for public companies |
Funding & Acquisitions | 1 | Funding rounds, investors, and acquisition history |
Website Keyword Search | 1 | Searches the company's website for keywords you specify |
Technographics | 2 | The company's tech stack |
Webstack (BuiltWith) | 2 | Technologies detected on the company's website |
Website Traffic | 2 | Website traffic estimates |
Employee Ratings | 2 | How the company is rated by its employees |
Workforce Trends | 2 | Hiring and headcount trends |
Company Hierarchy | 2 | Parent, subsidiary, and branch relationships |
Company Social Media Presence | 2 | The company's recent LinkedIn activity |
Intent Data (Bombora) | 3 | Topics the company is actively researching, with an intent score |
Lookalike Companies | 5 | Companies similar to the target |
Public companies also have dedicated enrichments — Business Challenges, Competitive Landscape, and Strategic Insights (2 credits each), drawn from their 10-K filings.
Exact prices for every enrichment are shown in the Enrichments drawer before you confirm, along with a Credit Impact preview showing your balance before and after.
What's free
You don't need credits to search. Every search returns a free preview:
People — Name, Title, Company, Location, LinkedIn, and Department, with email and phone masked until unlocked.
Companies — Company name, industry, size range, revenue range, domain, location, and LinkedIn.
All filters are free to use too, including seniority, company size, and revenue.
Notes on specific enrichments
Website Keyword Search requires you to enter the keywords you want to search for.
Intent Data (Bombora) lets you optionally set a minimum intent score (0-100) to only return companies above a threshold.
Social Media Presence covers LinkedIn activity specifically.
Checking your balance
Your balance is always visible in the Total Credits widget at the top right. Click it for the breakdown between ST Credits and Email Credits. The Enrichments drawer also shows your remaining balance and what it'll be after the job.