Instead of writing a sequence from scratch, you can have AI draft the whole thing.
Generate a sequence
Open your campaign's Templates tab.
Open the AI Sequence Generator panel.
Fill in the five fields:
Field | What to enter |
Company Name | Your company |
Your Services | What you sell — be specific about the outcome you deliver |
Target Audience | Who you're selling to: role, industry, company size |
Case Studies | Results you've delivered for similar customers |
No. of Steps | How many emails you want in the sequence |
Generate.
Generation runs in the background — you'll see progress while it works, and the sequence appears when it's ready.
Reviewing the output
The generator creates a complete multi-step sequence with subject lines, bodies, and follow-ups. Treat it as a strong first draft, not a finished campaign:
Read every step and rewrite anything that doesn't sound like you.
Check the claims. AI can overstate what your product does — you're responsible for what goes out.
Verify that any personalization variables are correct camelCase (
{{firstName}}, not{{first_name}}).Cut anything that feels generic.
Regenerating
If you're not happy with the result, use Regenerate to produce a new version from the same inputs. To change direction, edit your inputs first — the quality of the output depends almost entirely on how specific your Your Services and Case Studies answers are.
Getting better results
Be specific about outcomes. "We help agencies cut reporting time by 80%" produces far better copy than "we do marketing software."
Include real numbers in Case Studies. Concrete results give the AI something credible to write about.
Match the step count to your plan. Three to four steps suits most B2B sequences.
Related
To have AI write a unique email for each individual lead, see AI-Personalized Emails & Credit Costs — that's a different feature with a different cost.
To draft a single email rather than a whole sequence, see How to Use the AI Content Generator.