The AI Content Generator drafts a single email from a plain-English description — useful when you're staring at a blank editor.
Generate an email
Open the email editor for a step.
Open the AI Content Generator.
Describe the email you want in the text box, for example:
"A short cold email to VPs of Sales at mid-size SaaS companies, introducing our lead enrichment tool and asking for a 15-minute call."
Click Generator.
You'll get back one subject line and one email body, written in a professional, conversational tone.
Working with the output
The generator produces one draft at a time. To get a different result, change your description and run it again — the more specific your description, the better the output.
Treat what comes back as a starting point:
Rewrite anything that doesn't sound like you.
Check every claim about your product.
Add personalization variables using the picker (
{{firstName}},{{companyName}}).Cut it down. Generated emails tend to run long; under 150 words performs better.
Writing a good description
Include:
Who you're writing to — role, industry, company size
What you're offering and the outcome it delivers
What you want them to do
Any constraints, like length or tone
Compare:
❌ "Write a sales email"
✅ "A 100-word cold email to heads of marketing at B2B SaaS companies with 50-200 employees, offering a tool that cuts reporting time by 80%, asking if they're open to a short call next week."
Related AI features
AI Sequence Generator — drafts an entire multi-step sequence rather than one email
AI Personalization — writes a unique email for every lead at send time (costs extra credits per email)