Once someone accepts your connection request, messages are how the conversation starts.
Add a message step
In your campaign sequence, click Add Step.
Choose Send LinkedIn Message.
Write your message.
Set the delay.
Only message people who accepted
Place an If Connected condition before your message steps. Messages only work for connections, and this ensures your sequence branches correctly for people who never accepted.
Writing messages that get replies
Don't pitch in the first message. Someone just accepted your invite — leading with a sales pitch is the fastest way to get ignored.
A structure that works:
Message | Timing | Purpose |
1 | 1-2 days after accepting | Thank them, reference something specific about them. No ask. |
2 | 3-4 days later | Introduce what you do, tied to a problem they'd recognise. Soft ask. |
3 | 5-7 days later | Short, direct, easy to say no to. |
Keep messages short. LinkedIn messages are read on phones — anything over a few short paragraphs gets skipped.
Stop on reply
When a lead replies, all remaining steps for that lead stop automatically. You'll never follow up on someone who's already answered you.
Replies appear in Messages inside the LinkedIn section.
Personalization
Use camelCase variables: {{firstName}}, {{companyName}}, {{jobTitle}}. Always test before launching — unmatched variables are sent as raw text.
Best practices
Space messages 3-5 days apart. Daily follow-ups on LinkedIn feel far more intrusive than in email.
Two to three messages is enough. If there's no response after three, move on.
Make each message add something new — a resource, an insight, a different angle.
Write like a person. LinkedIn is a conversational channel; formal sales copy stands out for the wrong reasons.