Engaging with a prospect's content is the warmest possible introduction — you're showing up as someone who's actually read their work.
Available actions
Action | What it does |
Like LinkedIn Post | Likes the lead's most recent post |
Comment on LinkedIn Post | Comments on the lead's most recent post |
Both target the prospect's latest post automatically.
Add post engagement
In your campaign sequence, click Add Step.
Choose Like LinkedIn Post or Comment on LinkedIn Post.
For comments, write your comment template.
Set the delay.
If a lead has no recent post, the step is skipped and the sequence moves on.
Writing comments that don't embarrass you
This is the highest-risk automation in the platform, because a bad automated comment is publicly visible on your prospect's post.
Keep comments generic enough to fit any post but specific enough to sound human:
✅ "Really useful perspective on this — thanks for sharing." ✅ "This matches what we've been seeing too. Appreciate you writing it up."
❌ "Great post!" — obvious automation ❌ Anything that claims to reference specific content you haven't read
There's also an option to mention the lead in the comment, which increases the chance they notice it.
If you're not comfortable with a comment appearing publicly under your name on any post, use likes only. Likes carry almost the same warm-up benefit with none of the risk.
Where to place it
Before your connection request, as part of a warm-up sequence:
View LinkedIn Profile
Like LinkedIn Post
Send LinkedIn Connection Request
Daily limits
Post likes default to 50 per day (maximum 80). Comments have their own configurable limit — keep this one low. High comment volume is both a spam signal to LinkedIn and a reputational risk for you.
Best practices
Prefer likes over comments unless you've carefully written your comment templates.
Keep comment volume low — a handful a day is plenty.
Review your comment history occasionally to see how your automated engagement looks from the outside.