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How to Read CRM Reports

The Reports tab gives you a live read on how your pipeline is performing. It's built from your live data, so it updates in real time without anyone having to prepare a report.

Choose a time range

Filter the dashboard by Today, This Week, This Month, or This Year. Every card and chart updates to the selected window.

KPI cards

  • New Leads

  • Open Deals

  • Pipeline Value

  • Revenue

  • Win Rate

Leads

  • Lead Funnel — your leads grouped by badge

  • New Leads Trend — how lead volume is moving over time

Deals

  • Pipeline by Stage — where your revenue is sitting and how it's distributed

  • Deals Created — new deal volume over the period

Orders

  • Revenue Over Time — realized revenue from orders

  • Orders by Status

  • Top Products by Revenue — which products actually drive your revenue

Activity

  • Meetings

  • Tasks, Tickets & Follow-ups — including overdue counts and tickets grouped by priority

Email Performance

Open Rate, Reply Rate, Bounce Rate, and Click Rate.

Tips

  • Pipeline Value depends on keeping deal Amounts, Stages, and Close Dates current — reports are only as good as your data.

  • Top Products by Revenue is the fastest way to see what's genuinely selling versus what you talk about most.

  • Watch overdue tasks and follow-ups weekly. A rising overdue count is the earliest sign your team is overloaded.

  • A healthy funnel narrows gradually; a sharp drop between two stages tells you where your process leaks.

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